Undersun Fitness

- 19 January

If there’s one thing that fitness proves, it’s that small changes can have a massive impact. 

Even just 1%. It may not sound like much, but if you give an extra 1%, day in and day out, to reach your health and fitness goals, the rewards you’ll see down the road will be truly extraordinary and well worth the effort.

Undersun Fitness wants you to give that extra effort to your workouts – and we’re matching that 1% to protect the environment through a powerful movement called 1% For The Planet.

When you purchase an Undersun product, you’re helping protect Planet Earth

What is 1% for the Planet?

1% for the Planet is an organization that connects businesses to reputable environmental nonprofit organizations. As the name implies, participating businesses – Undersun Fitness being one of them – donate 1% of total revenue to 1% for the Planet, where it’s then directed to nonprofits around the world.

To date, 1% for the Planet has certified more than $250 million in support to approved environmental nonprofits with an overriding mission to “bring dollars and doers together to accelerate smart environmental giving.”

Every time you buy a set of Undersun resistance bands, a TA2 training program, or even just a piece of Undersun gear, 1% of that purchase automatically goes to protecting Mother Earth. 

All nonprofits in the network have been thoroughly vetted by the 1% for the Planet team of educated and experienced environmental entrepreneurs, so you can be confident your contribution is in good hands and not going to waste. 

What are the Nonprofits?

There are literally hundreds of reputable nonprofit organizations in 1% for the Planet’s network, including these global leaders:

National Forest Foundation

Wildlife Conservation Society

Plastic Oceans International

Fair Trade Certified

Earth Guardians

Why We’re Partnering with 1% for the Planet

At Undersun, we appreciate the freedom of bringing fitness outdoors, which is why it’s important to us to do our part in helping protect the natural environment. That’s why we’ve committed to donating 1% of total sales each year to support approved nonprofit partners focused on environmental preservation. 

A message from Undersun owner and founder James Grage: 

All too often, fitness is a selfish endeavor that’s just about ‘me’ – how I look, how strong I am, how great of shape I’m in. And businesses in this industry can be even more selfish, and at times downright greedy. 

Fitness has been my passion and livelihood for over 20 years, so I’m as into training, eating well, and self-improvement as anyone. But as a business owner and entrepreneur, I’ve always wanted to give back. Helping people reach their health and fitness goals with effective, yet affordable, resistance bands and easy-to-use training programs is great, but it’s not enough. I also want Undersun to be a company that contributes to the greater good – specifically to our environment.

The name Undersun shortens to US. It’s not you or me working individually… it’s all of us together. Working with others is how you crush fitness goals, but it’s also the only way we’re going to save our planet and make it hospitable for many generations to come. 

It takes all of us, and working with 1% for the Planet is one way we’re trying to turn the Undersun Tribe into a community of both doers and givers. As part of our Tribe, you too are helping protect our planet. 

Learn more about 1% for the Planet at